The Building of A Brand

Welcome to my blog! I thought it was time that I start sharing my experiences and my testimony a little every week as my family and I go about turning Sophie Grace Maui into something that we can leave to the next generation. I will post new designs and future events of course. But what I hope this blog accomplishes is something a little more personal for those who read it. This is my story of being a Mom, a wife, a business owner and failing to do it all but learning and loving along the way.

Monday, September 27, 2010

She Sells Seashells By The Seashore, Really!


Introducing my newest creations. These aren't available on my website yet or even on Facebook. I just started making these so I only have a few available. Please contact me if you want one, or two or three! They are awesome stacked. The Sterling Silver adult ones are $65.00, and $45.00 for the baby size. The Gold Filled ones are $95.00 for adults and $75.00 for baby. By the way, Sophie herself LOVES hers! She is the whole reason I made the baby one to begin with, she kept stealing mine! Just send me an email if your interested. jamie@sophiegracemaui.com.


Sunday, September 26, 2010

BOGO SALE!!!!!!!!!!!!!!!!!!!!!!!!



Bogo Sale!


From now through October 5th we are having our annual BOGO Sale. Buy one Starfish Necklace and get the second one free! Just enter maggie at checkout for your freebies.


http://www.sophiegracemaui.com/


Counting Blessings and Pennies Too

Every year at this time our small island goes from crazy to quiet in a matter of days. It marks the end of summer and the beginning of what every retailer on Maui dreads, SEPTEMBER. It's one long month in which our economy literally stands still. And when I say stands still what I mean is all revenue comes to a screeching halt. Every year we say that we are going to put money away to save for this month and of course we never do. Instead my husband and I wait until September is upon us and then we start to panic. I think that I am handling it a little bit better this time around. God always comes through in one creative way or another and somehow our bills get paid. But it absolutely puts things into perspective. For 30 days we have to live without things we normally take for granted. No extras what-so-ever at all. And in a way I'm kind of glad. It reminds me of how very blessed that I am and how rich I am even if I don't have a dollar to my name.

But, if your a tourist who comes to Maui in September and us locals seem a little bit grumpy, now you know why!



Monday, September 13, 2010

Sneak Peek!


First off I must apologize. I am aware that my website is seriously outdated. And it's not because I haven't come up with anything new. That has hardly been the problem. The problem has been that I have never been able to find a photographer that I both loved and could afford at the same time. Problem solved!
I have to be honest though. When my brother in law first suggested that I hire his wife to shoot the jewelry I did in fact squirm. I had never really seen what she could do with a camera except for families and weddings. I was aware that photographing jewelery was one of the hardest things in the world to do. And I was very nervous of some kind of awkward conversation that I would have to have with her if her pictures did not meet my impossible standards (Jen, I hope your laughing). But I sent her some jewelry anyway and told her to have fun and send me a few samples. And have fun she did! I was floored at how detailed and artistic they came out. Here is just a little sneak peek of the up and coming collection. It will be another month before it's all posted to the website. But if you like these then you will love the rest. Keep checking in for updates and make sure to wander over to Jen's website as well to take a look at her portfolio.



Thursday, September 9, 2010

Meet Amanda

When my husband and I started Sophie Grace Maui we had nothing to lose. Literally, nothing. I, with his encouragement of course, had spent every dime we had and didn't have on material. Our home was covered in metal, gemstones, chain and wire. So when it came time to design a logo I couldn't hire anybody to help me. I just picked my favorite font on my word program and that was that. I kept that design for a really long time because I couldn't find anybody who understood what I wanted.
And then one day I signed up for facebook. What an amazing tool for a business, but that is a whole other blog. I discovered old friends of course. But what I also discovered was an old friend who had started a business of her own designing the very things that I needed. She is now my go to girl for everything I need that I can't do. She did a fabulous job with the new logo, packaging and advertising. She also does announcements and invitations of course. I think that it is so important to support other small business owners so check her out! She is super affordable and talented, my two favorite things.

Amanda Elhaj
http://www.creativenestdesigns.com/
http://amandasfavs.blogspot.com/

Monday, September 6, 2010

Where am I?

To be honest, I agonized over what my first "blog" would say. The idea of even having a blog, or a Facebook page for that matter, seems a bit strange. I've never been "completely with it" when it came to technology. I was the last person to have an email account and to own a flat screen TV and I'm ashamed to admit it but my husband and I STILL aren't wireless. So the fact that I am now running around filling orders that came in through my twitter account is very very unlike me. But now that I'm an official business three years running I think that it's time to get with the program. So here I am blogging away.

I know that I'm sending this out to a lot of customers who haven't heard from me in the last year. And a lot has happened since then. First, Sophie herself. Sophie Grace Shepherd is now 15 months old and a beautiful force to be reckoned with. She is hands down the most amazing and courageous person that I have ever met. Second , we have changed locations once AGAIN. After Sophie came into our lives I needed a store that allowed me to be a Mom, and I had to be home to do that. So when the Grand Wailea Resort and Spa called and offered me a location that I could close at 4:00 PM and I could still be home in time for dinner, I said yes! Now you can find me 5 days a week poolside at the Grand Wailea still making one of a kind jewelry. I'm very happy to be there and I hope that you visit me the next time that you are in Maui. Aloha!