The Building of A Brand

Welcome to my blog! I thought it was time that I start sharing my experiences and my testimony a little every week as my family and I go about turning Sophie Grace Maui into something that we can leave to the next generation. I will post new designs and future events of course. But what I hope this blog accomplishes is something a little more personal for those who read it. This is my story of being a Mom, a wife, a business owner and failing to do it all but learning and loving along the way.

Friday, October 8, 2010

Have Your Heard?











I was recently talking to a friend of mine about starting a membership based jewelry (for lack of a better word) club. You sign up, pay a certain amount each month, and a piece of Sophie Grace Maui jewelry shows up in your mailbox. You could choose from a handful of items every month and if you don't like what you chose that month just send it back. You could exchange it or bank it or just skip that month all together. And because your a member the items are discounted. As I'm telling my friend about this fabulous idea she interrupts me and says, "you mean just like Shoe Dazzle?". Shoe what? I had to know more. I couldn't believe that I hadn't heard of this. Keep in mind my friend lives in the city and is very with it as opposed to me and my secluded island life.
So in the sake of "research" I signed up for Shoe Dazzle. It is exactly what I described above but for shoes. I LOVE IT! I highly recommend to check it out. There is one flaw however that I must bring up. If you live in Hawaii the shipping isn't free. Which becomes a nuisance when you don't like the pair you bought and have to send it back for a different pair. Then you end up paying for shipping 3 times, all of a sudden it's no longer a deal. At that point I just end up giving the shoes to my Mom or some other stylish person. Fashion is always a blessing! But for everybody else the shipping is free.
Oh and for those of you who liked the Sophie Grace Jewelry "Club", I wasn't kidding. I promise to keep you posted!



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