The Building of A Brand

Welcome to my blog! I thought it was time that I start sharing my experiences and my testimony a little every week as my family and I go about turning Sophie Grace Maui into something that we can leave to the next generation. I will post new designs and future events of course. But what I hope this blog accomplishes is something a little more personal for those who read it. This is my story of being a Mom, a wife, a business owner and failing to do it all but learning and loving along the way.

Friday, February 4, 2011

Bohemia Boutique



I posted on my facebook page last week that I have a wedding to go to tomorrow (congrats Lacy!) and that there was a dress I had my eye on for the event that I just couldn't realistically afford at the time. So I decided to try out Bohemia Boutique, a consignment store in Wailuku. And guess what? This is the dress I found while I was there. It's by one of my favorite brands, Free People. And I actually had my eye on it when it first hit stores last year. I was sad that I didn't buy it the first time I saw it so I was pretty excited that I found it for half the price this time around.

Now I'm not a huge consignment shopper. I've tried in the past but I just don't ever find anything that I like. However, my closet was filled to the brim with clothes that I didn't need. The first time that I went into Bohemia I was pretty shocked to learn that there was actually a waiting list to put your clothes on consignment! But the manager was so very nice, she emailed me an agreement to look over and called me a few weeks later to schedule an appointment. So very very professional. After I brought in my clothes she emailed me a detailed list of everything that I brought in and how much it was priced at and how much of that price would go to me. They even mail you your checks once things start selling. I have to tell you that I was pretty impressed with the whole arrangement. I've done this only one other time at a different local consignment store and the experience was so awful that I never returned. Not even to pick up my money! And besides being professional and courteous they also have great things. Designer things! So I encourage anybody who lives in Maui to check out Bohemia Boutique the next time your in Wailuku. I don't think that you will be disappointed.

Bohemia Boutique
105 North Market Street 101B
Wailuku, HI 96793

808-244-9995

Sunday, January 30, 2011

Priorities

Today is hopefully a turning point for me. As of today I will no longer be working weekends. This was never important before as Greg never had a Monday thru Friday kind of job before. But he does now and if I ever want to see him or be together as a family at the same time then this was something that I needed to do. My goal is to begin taking myself off of the schedule completely. I would like to run this company from a management position. Meaning that I would spend a few hours in each store during week days. But that I would have time to do things that I can't do when I'm required to open and close a shop everyday. Like finish our website, or sit down with our graphic designer to work on some much needed advertising pieces. Or better yet, make jewelry.

I'm hoping that my new schedule will begin to better me as a Mom and Wife first but also as a designer as well. I'm hoping that in the long run it will be a smart move from a financial perspective too. But right now I know it's going to hurt. Hiring a full time staff means doubling my payroll. Which means that it's time to start sacrificing certain spending habits. It means possibly moving into a smaller home and it means being more responsible with our money.

It's times like these I'm thankful that I don't own a home. I wouldn't have the freedom that I do now to make choices that benefit our company. Like cutting our rent in half. I'm also thankful that I have a husband that though he has his own career he is still very much a part of our family business. I'm thankful that he too is willing to go without a fancy car and home-owning so that we can build something bigger for our family. I'm also thankful that I have a Mom who was willing to jump into this boat with us. Without her I wouldn't be able to step away as I'm trying to do now. And lastly I'm thankful that the Lord has filled my life with very qualified people to assist me. I used to always have a really difficult time finding a staff. Even just one person. Now I have them coming out my ears. All in the Lords timing I guess.

I know that God gave me this little business. And I also know that he doesn't want me to continue working as I have been. I don't think I was making bad choices in the past. It's just part of it. But all the signs are there that it's time rearrange my priorities. So I have faith that my efforts will be blessed. But I'm also confident that just because it's God's will doesn't mean it will be entirely easy. So maybe keep us in your prayers anyways.

Friday, January 28, 2011

EMBARRASING!



I'm a little bit frustrated with facebook. I'm not a junkie by any means. I rarely go on my personal page and when I do it's to post photos of Sophie for her grandparents to see. It's my business one that has me a bit conflicted. I was late to the facebook game. I thought it was evil and I wanted nothing to do with it. But my very smart social networking genius of a brother in law convinced me otherwise. So I thought that I would try it. I had been collecting email addresses for years from my various locations and didn't really do all that much with them. So I set up my facebook page. Or rather I had one of my employees do it for me since I was so clueless. She did and ran all my collected email address through the friend finder. Lots accepted my friend request so I was happy.

The thing is though that these email address were collected over several years. So some people who hadn't heard from me in a really long time or who didn't remember me denied my friend requests. Which is fine. BUT as far as I know facebook doesn't allow you to track that or delete those people. So every time I enter another book of email addresses that people willingly write down in my guest book I run another friend finder. And again, people from years ago decline my offer because I can't figure out how to separate those from the new ones unless I search them one by one. Which I guess is what I will have to do now in the free time I don't really have because facebook just put me on friend restriction!

I'm not sure if that's happened to any of you before. Probably not, or at least I hope not. The whole thing is kind of embarrassing. First facebook scolded me. Seriously! And then it made me read an agreement saying I wouldn't send friend requests to people I didn't know and THEN at the bottom it made me click a button with the words "I understand". I'm humiliated as I write this.

When I retold this story everybody thought it was hysterical and laughed at me. But I was really really offended. I went to bed angry and hurt! At facebook! Most people would roll their eyes and stop using facebook. But it's actually a really big part of my business. It pays the rent during slow months. So I can't do that. And I understand why they have these rules in place. And I'm glad they do. But I'm really not a creep! Oh well. I guess that I will have to get over it. But it honestly felt like JR High when the boy you like breaks up with you! It's a feeling that never really leaves you.

Tuesday, January 25, 2011

Read This Blog




I blogged about my graphic artist a few months ago. A friend from high school that I reconnected with via facebook. She redid my logo and all of my packaging and marketing material. I love her work! Anyway, my friend Amanda has started a new blog that's worth reading. It's called, "My Year of Faith". She started it because she felt called to do so after her husband was laid off. On it she blogs EVERYDAY about having faith. Her husband is going on 53 days now without work and still she blogs each day about her faith in the matter. It's inspiring, and kind of addicting too. I find myself wondering each day about their situation and reminding myself to check the blog to see if their prayers have been answered yet. She also posts other people's stories of faith. I would encourage anybody who might need some inspiration to check out this blog. You will immediately feel connected to her and her situation. And if you know of anybody hiring in Southern California for a sales job then let her know! Check out the blog

www.myyearoffaith.blogspot.com

Friday, January 21, 2011

Relax

Lately life has been a bit stressful. I've been going back and forth between two stores and my schedule has been less than ideal. I've been working almost everyday and not spending enough time with my family. On top of that Greg's job is taking up more time as well which has been hard to balance as he tries to finish things around the store. The bathroom still isn't working, the landscaping isn't finished, more lighting needs to be put up and the signs need to be hung. Every morning I would wake up just feeling this immense amount of pressure to get it all perfect. And then God reminded me that I have to relax. Which is funny because it's not like I found some quiet time in order to hear that. I've been pretty bad at that lately and I think God got tired of waiting for me to ask what he thought. But he loved me enough to tell me anyway. Relax. I'm new to Paia and I want our business to do well and to fit in too. I want to be accepted by the community of course. But I didn't build this store to impress the neighborhood. I did it in order to take care of my family. To do something with my Mom. To grow as an artist. To teach my children about life and faith. To provide. To enjoy what God has given me. If I forget to do all of that because I'm so worried of failing and what others think then what on earth was the point? So this is me trying to relax and enjoy the process of it all. Today I'm OK.

Wednesday, January 19, 2011

My Handy Man


Here's to my husband. He drives me crazy sometimes but I know for a fact that I drive him nuts too. Especially when I ask him to build me a table for the new store ASAP. What boggles my mind is that he actually turns around and does it. And he does it with style. He didn't just build a table, he stained it, painted it, pickled it and distressed it for me in one afternoon. Thanks honey. It's the prettiest table ever.

Wednesday, January 12, 2011

Her First

Maybe I'm paranoid but I feel like I need to address this now. Before anything else I'm a Mom to the world's most precious child. So if she is running a fever and I have nobody to work for me then yes, I will probably close for the day. If I miss her and need a Sophie day then I will probably bring her to work with me. And if on a day like today when the island is storming I will take my time getting her to preschool, open the store late and close early. And if you think that's unprofessional on my part then maybe your right. But then I really don't want your business anyway.